Rod and I spoke on Monday.
It is Thursday, and I have made very little progress. Granted, I have been busy on some client projects, but I need to set and meet goals for this endeavor as well. As usual, the urgent is eclipsing the important. This cannot happen unless the CEO (Me) let's it happen.
On Monday we discussed Step 1 - Value Proposition. I have a website (www.smallcompanycto.com) that I think lays this out very well. I also have a new elevator pitch that I tried out at The Breakfast Club of NJ (www.thebreakfastclubnj.com) this past Saturday. The next task is to convert these materials into a one-page summary that I can use in my networking. Rod is open to my either leading with a phone call, or leading with a summary e-mail to be followed up with a phone call, if that gets results. I am more comfortable leading with e-mail, but am not sanguine about getting a lot of replies, even from people who know me well. We'll see.
Once I have the summary, it will be the centerpiece of a concerted networking drive aimed at gathering intelligence from my contacts on any number of issues targeted at the expertise of the individual. These might include the viability of my business model, the market for the value proposition I am projecting, or ideas to market my wares. The first wave will be CEOs and CFOs who are one or two hops away by LinkedIn. I proposed just including a link to my website, but Rod nixed this as being an extra step that I'm asking my contact to take. The more work they have to do to help me, the less likely that is to happen.
Now to bang out that summary.
Thursday, January 13, 2011
Monday, January 10, 2011
Extreme Business Development - Premiminaries
Sunday January 9, 2011
I have hired Rod Colon so I can benefit from his "Extreme Job Search Coaching." I'm not looking for a job in the classic sense, but need to add a few quality clients to my consulting practice. In a directly analogous effort, Rod will coach me in eXtreme Business Development. He will help me apply techniques from the seven step job search paradigm introduced in his book Winning the Race for 21st Century Jobs to the development of my nascent consulting business.
Before we start, Rod has asked me to prepare my value proposition, and to download the "7 Step Worksheet" from the member library at www.etpnetwork.com. I developed a website last week that describes my value proposition (www.smallcompanyCTO.com), and have shared it with close friends and family. I think it is "ready for prime time," and does a good job of portraying my value proposition. Sunday night I download the worksheet, and I'm ready for our first session on Monday morning.
I have hired Rod Colon so I can benefit from his "Extreme Job Search Coaching." I'm not looking for a job in the classic sense, but need to add a few quality clients to my consulting practice. In a directly analogous effort, Rod will coach me in eXtreme Business Development. He will help me apply techniques from the seven step job search paradigm introduced in his book Winning the Race for 21st Century Jobs to the development of my nascent consulting business.
Before we start, Rod has asked me to prepare my value proposition, and to download the "7 Step Worksheet" from the member library at www.etpnetwork.com. I developed a website last week that describes my value proposition (www.smallcompanyCTO.com), and have shared it with close friends and family. I think it is "ready for prime time," and does a good job of portraying my value proposition. Sunday night I download the worksheet, and I'm ready for our first session on Monday morning.
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